Professional triathlete Laura Siddall, from Mansfield, has become one of the new ambassadors for SockMine — a British manufacturer of high-quality technical sports socks.

All SockMine products are designed and manufactured by Sutton family business Roy Lowe & Sons, which spans three generations.

Siddall and the ambassadors are promoting the range of Coolmax® running socks.

She lived in Sydney, Australia, for seven years before moving San Francisco in 2014 to work with world renowned coach Matt Dixon.

Laura’s favourite SockMine sock, the award-winning Cool Runner, is a fully-elasticated sock, meaning that comfort and a perfect fit is achieved.

The company said: “An ultra-breathable arch to the sock means the foot is kept aerated and cool, and there are cushioned pressure zones to give support in just the right areas.

“Our ambassadors all agree this is the perfect combination for optimal sports performance in warm weather.”
To find out more, go to the SockMine webpage, or find them on Facebook and Twitter.