A full-service marketing agency has been praised for getting to the heart of the message after it built a new website for a firm that supplies hospitality technology to some of the UK’s most iconic venues.

Purpose Media, based in South Normanton, created the website for fellow Derbyshire firm Kappture, whose electronic point-of-sale and mobile payment software solutions are used by millions of people at hospitality outlets in stadiums, concert halls, universities and large companies each year.

Its products enable operators to receive orders and take payments via innovations such as mobile apps, EPOS terminals, and touchscreens. Among the venues using its technology are Celtic Park, home of Celtic FC in Glasgow; Croke Park in Dublin; the OVO Arena in Wembley; and the AO Arena in Manchester.

Purpose identified a need to dig deeper to explore how Kappture’s software and innovations worked to solve its customers’ ultimate objective – to maximise revenue and to cut the time their customers spend queuing for food and drink.

This ensures that sports fans and gig-goers, who can order using their phones while sitting in their seats, can avoid missing the action because they are queuing to order refreshments.

The technology also helps operators by using individual users’ data to personalise their experience and also uses existing data to enable operators to forecast cash flow and staffing requirements for their next event, helping them to reduce waiting times and increase revenue.

Matt Bonser, account director at Purpose Media, said: “We’d been through a brand profiling exercise with Kappture before and we knew the business inside and out, so when it came to building their new website, we knew the direction we wanted to go in.

“Their solutions make a huge difference in helping operators increase people’s spend and reduce queuing times and we brought that to the fore through the copy and the imagery, in line with the brand guidelines.

“We pride ourselves at getting to the heart of each client’s business and creating websites which clearly communicate the benefits that their products or service have for the end-user. We’re pleased and proud of what we have achieved on behalf of one of the major operators in the hospitality technology sector.”

John Murphy, digital marketing manager at Kappture, said: “Our previous website had served us well, but we wanted a refresh with a website that clearly explained who we are and what we do.

“Purpose Media understood us and our target audience perfectly and the site has made it clear how our products help hospitality operators, backed up by the technical information if they require it.

“It’s very clearly laid out and it’s easy to navigate, which is vital because our target clients occupy a variety of roles in a range of sectors, so it has to be able to explain what we do in straightforward terms.”