Center Parcs Conferences & Events saw its entire Sherwood Forest venue transformed into a fully-branded car showroom and training camp for the automobile brand Peugeot.

Over the course of four days, Peugeot used the venue as its dedicated base to train more than 500 retailer sales executives and managers on the new all-electric Peugeot E-3008.

The event started with an opening plenary featuring a dynamic stage and LED screen. Delegates then rotated through seven different training workshops, including a dynamic test driving exercise – and consolidated their learnings with a team quiz at the end.

Seven Peugeot E-3008 vehicles were displayed around the village as part of the conference.

Events agency Strata helped Peugeot to find a ‘destination venue’ that aligned with its brand values, and it said eco-conscious, family-friendly Center Parcs was a natural choice.

The Center Parcs events team worked closely with Peugeot to deliver a white labelled ‘takeover’ of the entire building, including branded windows, totem screens and signposting.

Julia Green, head of Corporate Events at Center Parcs Conferences & Events, said: “Due to the format of the event, Peugeot required a spacious venue with vehicle access – so The Venue, our newly refurbished conference space in the forest, was a great fit.

“They booked the entire building, and were able to really make it their own. The feedback from delegates was overwhelmingly positive – they praised The Venue, the beautiful setting and relaxed environment, as well as the great food and refreshments. We’re so pleased to hear that it was their best training event yet, and hope to welcome them back to the forest again soon.”

Center Parcs Conferences & Events is working towards achieving platinum level of the ECOsmart Venue accreditation for both its Sherwood Forest and Woburn Forest venues after being awarded gold for its extensive sustainability measures across the business in July 2023.