Posted on 1st Sep
Mansfield businessman Jason Fisher has launched a weekly newsletter – The Carfisher – Don’t Take The Bait– aimed at helping thousands of people sell their cars for the best price.
Jason is head of business at Carfish, a Mansfield Woodhouse-based car buying company he set up just before the pandemic struck.
But he stressed that the newsletter was all about giving genuine, free advice and support to anyone thinking of selling their car and not particularly set up to benefit his own business. He said it would highlight sneaky, underhand tactics used by some car dealers to knock the price of cars down .
“I launched this newsletter for a number of reasons. The size we have grown Carfish to over the last few years has been fantastic, however we are not a big plc with a limitless budget to buy cars with and spend millions on marketing,” said Jason.
“We are at a capacity where we are able to buy a good volume of cars for our size, but we have the knowledge in the market and in the industry to help thousands of people achieve the best price for their cars. So The Carfisher was created.
“We can’t buy thousands of cars each week as the size of the company doesn’t allow it, however we can definitely help thousands of people a week with advice, knowledge, tips and tricks, things to avoid, scams, and how not to do it.”
So far the newsletter has covered topics including:
Tips on factors that can affect the value of a car – How Much Is My Car Worth
Documents needed to sell a car – Understanding Documentation
How do you know who to trust? – Who Can I Trust When Selling My Car?
Worst August in 13 years! – Are there good times ahead?
Jason wrote in his newsletter: “In previous companies that I have worked in, there was the element of deceit and distrust when dealing with customers, staff being incentivised on how much they can knock the price of a car down to, or stories that are told to pressure a customer to sell their car to us. This was taught by ‘some’ people as standard practice. I highlight the word ‘some’ as not all people, myself included, wanted to be involved in these underhand methods.
“Just before Covid I was in discussions to set up a brand-new car buying company. The only way I was going to do this was if I could stamp my own ideas and morals on the business and use them as our core values. I wanted this new company to genuinely help our customers get the best price when selling their car. This is when Carfish was launched, a brand-new car buying company, ‘doing things the right way, the honest and transparent way’!”
Carfish said it works differently to other car-buying companies. It has a large network of sports and prestige motor dealers who it supplies with high-quality used cars, based on their specific criteria.
It says: “With the information you (customers) provide, we present it to our dealer network and have them bid against each other until we’re satisfied we have achieved the maximum price for your car. We then purchase your car directly from you and deliver it to the winning dealer. We charge our dealers a separate finder’s fee, so you receive the full amount for your car, unlike other car-buying companies that try to take a profit margin out of your car.”
