Innovation Nottinghamshire, a family business that runs projects to create new business and career opportunities across the county, is the official boat sponsor for a transatlantic rowing project.

The Innovation Nottinghamshire Memory Boat will be officially named at a ceremony at Kelham Hall, Newark, on Saturday 11 November.

The Oar Blimey Atlantic Challenge will see two Mansfield men rowing unsupported across the Atlantic Ocean to raise funds and awareness for two dementia projects.

George Nelson and his brother-in-law, Russell Davis, will be setting off from Portugal in the Innovation Nottinghamshire Memory Boat on 1 December. Rowing in two-hour shifts, 24 hours a day, they plan to end their amazing journey in Sint Maarten in the Caribbean by late February.

George said: “The common link between people living with dementia and rowing across the Atlantic Ocean is that, at times, the physical and mental strain will push us to our absolute limits. Because of this our Atlantic Challenge 2023 is totally dedicated to people who live with dementia in their lives.”

At 6.7m long and 1.6m wide, Innovation Nottinghamshire Memory Boat will be home for the two men and all their equipment, food, and supplies as they aim to keep the boat moving continuously every day for the three-month journey.

As George said, “the row is totally unsupported, so we need to carry all our food for the whole journey, so for the first month we’ll actually be sleeping on our packs of dehydrated food until we’ve eaten enough to actually lie on the cabin floor.”

Nick Mellors, the founder of Innovation Nottinghamshire, explained: “Like many families across the country, we’ve also seen first-hand the sad impact of dementia on our loved ones. But it was George and Russ’s vision to build on Vicki McClure’s Dementia Choir initiative and Ladybrook Enterprises’ pioneering work with Help at Hand in Mansfield to also showcase the innovation and creativity of our county that really chimes with our vision at Innovation Nottinghamshire.

“Inspired by George and Russ’s amazing project, we’re delighted to be supporting their Atlantic Challenge, and we’d encourage everyone to follow their progress and, if possible, make a donation through the Oar Blimey website and their Facebook, X, and Instagram social media channels.

“They are doing a truly impressive thing that will have make a difference to people and families living with dementia across Nottinghamshire and the whole UK.”