The Mansfield director of Caremark — a nationwide care service that allows people to remain in their own homes while receiving regular social care visits and services — was part of a major fundraising effort by the company that has so far raised just under £50,000.

Its charity cycle team — made up of franchisees and staff — completed a 1,000-mile ride from John O’Groats to Land’s End (JOGLE) over 10 days to raise money for the Alzheimer’s Society, celebrating (above) with champagne at the end of the marathon effort.

Phil Mason, director of Caremark (Mansfield), accompanied the JOGLE team in the support car, giving encouragement, providing food and nutrition, preparing their overnight stops and keeping Caremark Head Office updated with their progress.

“What an amazing two weeks,” he said. “I had the privileged position of watching the journey unfold from the driver’s seat of my support vehicle.

“I witnessed six incredible guys battling steep climbs against strong headwinds in, at times, inclement weather, as well as watching them sail down hills at ridiculous speeds with maniacal grins on their faces!

“The grit and determination that each and every one of them showed was inspiring. The high spirits, and camaraderie were second to none, and while doing fabulous work for charity, this trip forged lifelong friendships and unforgettable memories.”

To make a donation go to www.justgiving.com/caremarkjogle