Marketing agency Purpose Media has joined forces with local tender consultancy business Ask The Chameleon to help diversify its strategy.

Purpose Media, based in South Normanton, has worked with new and existing clients through the coronavirus pandemic to help them adapt their offer and message.

But as well as encouraging clients to adapt their approach, Purpose Media has done the same by adding tender applications to its marketing mix.

The new approach has seen the agency identify projects that would benefit from its full service offering through tender applications.

Ask The Chameleon’s lead consultant, Rachel Hayward, has worked with Purpose Media’s sales and management teams to find tenders suited to the business’s skillset, guiding it through the application process to ensure applications are successful.

She said:  “It’s been a pleasure to work with Purpose, working together to reach new customers and explore new avenues.”

Purpose Media managing director Matt Wheatcroft added: “Rachel has been a huge help through the tender process and the entire team has learned a lot from her.

“Throughout the pandemic we have spoken about the importance of adapting to a new normal, evaluating what you normally do and how it can be improved or switched up to suit circumstance. We discovered a new route of opportunity and with Rachel’s help can unlock new sales opportunities in the long-term.”