An impromptu flash mob descended on the Idlewells Shopping Centre to mark the opening of Vodafone’s newest store on Friday.

The store opened under the leadership of Louise Buxton, an experienced retailer who has devoted more than 20 years of her career to the telecoms industry.

It is the third partnership she has developed with Vodafone and business partner James Lambert, following successful Vodafone franchise openings in Retford and Rotherham. The new store will create a further five full-time jobs in the town.

5 Star Live entertainment perform a Flash Mob dance in the Idlewells Shopping Centre, Sutton-in-Ashfield, as part of the new Vodafone franchise shop opening.

For the store opening, visitors to the Idlewells Shopping Centre were treated to an impromptu performance by a flash mob, as well as a range of sweet treats supplied by local bakery Birds, whilst anyone visiting the store before 31st October will be given the chance to enter a prize draw to win Love2Shop gift vouchers worth £150.

The new store means customers in Sutton-in-Ashfield will be able to take advantage of the latest offers and technology such as Vodafone’s Unlimited data plans and new smartphones.

Louise intends to make the new store an integral part of the local community by offering advice and support to local businesses.

Official opening of the new Vodafone franchise store, Idlewells Shopping Centre, Sutton-in-Ashfield.

Louise Buxton said; “I’ve worked in the phones sector for much of my career, supporting a range of stores throughout the UK, however, I’ve always liked the idea of running my own business. Opening the new store in Sutton-in-Ashfield means new jobs in the local community and a chance for people living in the town to access advice and support on their doorstep.”

Jay Lambert said: “We’re keen to play our part in supporting the local community. All the members of staff we’ve recruited, including our store manager Leeza Rossouw are based in the town and bring with them a wealth of knowledge and experience. I feel proud that with the opening of our store in Sutton-in-Ashfield.”