Blidworth-based entrepreneur Faye Finaro, who launched the SOS Beauty mobile app two years ago, won two accolades at the Female Boss Awards.

She received the Female Empowerment Award, while SOS Beauty was named Business of the Year for its innovative approach to supporting beauty professionals nationwide.

Earlier this year Hair and Beauty Stars magazine presented Faye with a trophy for her work to improve the sector.

The award wins added to recognition in previous years, including being named one of Procter & Gamble’s top 100 female leaders in 2022.

Her SOS Beauty Awards is now entering its third year and attracts more than 1,000 beauty businesses from across the UK.

Faye has also released her first book, 150 Page Guide to Salon Success, which is available on Amazon.

Through her online community of more than 30,000 beauty business owners across the UK, she provides mentorship, support, and resources for those looking to grow their businesses, and Faye works with colleges in the rollout of the new Level 5 and 7 Aesthetics Qualifications, aiming to revolutionise the aesthetics industry by promoting further regulation and higher standards.