A survey dedicated to Robin Hood is a chance for residents and visitors to give their views on how they see the legend, in terms of his image and how he is used to promote attractions such as Sherwood Forest.

The Nottinghamshire County Council survey includes questions targeted at businesses to help research how they may use the Robin Hood brand.

It comes off the back of the council’s visitor economy consultation in 2023, which revealed that Robin Hood and Sherwood Forest were by far the most popular element of the city and county’s tourism offer. Feedback also suggested that more could be done to showcase the legendary outlaw.

Coun Keith Girling, the council’s cabinet member for Economic Development and Asset Management, said: “We all know that we have something unique here in Nottinghamshire, which we are very proud of. The Robin Hood legend and his historic home, Sherwood Forest, are known and loved across the world.

“With so many versions of Robin shown on TV and cinema screens over the decades, we want everyone to tell us what they think of Robin Hood now.

“Following recent meetings, we know that key partners involved in tourism are keen to make the most of this global brand and have welcomed the survey.

“Robin Hood has the potential to be an even bigger asset for us and boost our city and county visitor economy, which is worth more than £2bn.”

The survey is open until Friday, 7th February. There is a dedicated section for the business community to give their feedback, particularly those working in tourism, leisure and hospitality.

The council said feedback from the survey would help it put an action plan together to set out the best ways for the council and partners to use the Robin Hood brand and develop an offer using current resources.

The survey is at https://consult.nottinghamshire.gov.uk/economic-development/robin-hood

In December 2024, the county council co-hosted an event in partnership with the Sustainable Travel and Tourism Advanced Research Centre (STTAR centre) based at the University of Nottingham. The purpose was to bring together key partners involved in promoting or developing Nottinghamshire’s tourism offer, including Robin Hood.