Donations of flowers were gifted today to visitors to Nottingham Arboretum as part of family-run online florist Bunches’ Just Because campaign – in a bid to give back to local people during difficult economic times.

Annesley-based Bunches donated more than 50 bouquets and sweet pea seed packets.

Dani Turner, customer experience director at Bunches, said: “With an unnerving economic climate that brings about concerns over sky-rocketing living costs and more in our local area, we wanted to support our city and help bring a moment of joy to people’s days.

“Sometimes the smallest gestures can go a long way, and by being able to bring a smile to the faces of many by donating dozens of bouquets across the city, we were able to really see how these little moments can really make a difference.

“As many individuals and families are also struggling to keep children entertained this season, we also gifted Sweet Pea wildflower seeds to enable families to enjoy planting them together and encourage bio-diverse environments around local homes – perfect for sowing in October.

“We encourage everyone to try and do something nice for someone else, whether it’s a neighbour, a friend, or a family member, to help bring some happiness during harder times.”

Bunches has provided the nation with ethical flowers, plants, and gifts since its humble beginnings selling flowers at a Mansfield shopping centre in 1989. As one of the first florists to offer postal delivery, the company, which prides itself on delivering happiness and joy to people across the country, has now sent more than 10 million gifts to help customers celebrate their meaningful moments.

The business also donates a minimum of 10 per cent of its profits to charitable projects in the UK and overseas and is committed to improving its sustainability credentials, with strides to reduce its use of plastic across its entire product selection.

Dani added: “We’re always looking at ways in which we can make a difference to both people and our planet. We’ve already adapted our offering to include fully compostable flower food packaging that composts in just 12 weeks, our blooms are protected in recyclable brown paper, and we have moved to a recyclable and compostable hydration pot which contains a non-spill gel to keep blooms hydrated in transit for best at-home results.”

Find out more about Bunches on its website.