Doughnut retailer Krispy Kreme is celebrating its birthday by gifting everyone who had a birthday during lockdown with a complimentary Original Glazed doughnut with a purchase.

More than 22 million Brits had a birthday during lockdown and 1 in 10 didn’t celebrate their birthday at all this year, according to research.

Krispy Kreme wants to bring smiles to doughnut fans who had to virtually blow out their candles, sing Happy Birthday and gift themselves, and miss out on spending their day with friends and family.

The week-long offer, redeemable from 13th–19th July, will be available to customers with a birthday between 23rd March to 3rd July. Simply show a form of ID with your birth date to a member of Krispy Kreme staff in UK stores to enjoy a complimentary Original Glazed doughnut with any purchase.

Richard Cheshire, Krispy Kreme UK and Ireland’s CEO, said: “We started making our iconic Original Glazed doughnut from the USA in 1937. Ever since, we’ve always been committed to making people smile.

“For our birthday this year, we want to bring smiles to the millions of UK doughnut fans who feel like they missed out on celebrations this year by offering the joy of an Original Glazed treat on us!”

This month, Krispy Kreme announced its range change and menu reset, featuring the return of signature treats including Nutty Chocolatta available across all Krispy Kreme stores, Caramel Iced Doughnut and Original Filled with innovative filling flavours on rotation starting with Caramel.