Sam Pella, company director at Mansfield-based promotional merchandise specialists Pellacraft, is planning to spend her 40th birthday year raising £40,000 for charity.

She plans to take on 40 challenges that will test her both mentally and physically throughout 2018.

They include cycling 1,300 miles, swimming 40 kilometres, walking 400 miles and baking 40 cakes.

The money Sam raises will be shared equally between Cerebral Palsy Sport, Framework, Nottinghamshire Women’s Aid and the British Heart Foundation.

“I thought my 40th birthday shouldn’t be all about me and I wanted to use it as a springboard to do something special,” she said.

“The 40 challenges will be completed throughout 2018 and beyond. I won’t stop until I have raised £40,000.”

To help Sam raise money for her charities, people can donate at https://www.sampella40challenges.com